Details
At a time when the role of the office is being redefined, this project explores how a workplace can transcend functional workstations to become a multisensory spatial experience. Developed around the concept of "Creating a taste of home," the design engages the senses to build an emotional connection with the brand. The result is a warm, non-corporate environment that feels familiar and human, yet remains distinctly professional — a place where efficiency meets emotional well-being.
2500
Square meters of area
200
Employees
1
Defining the Feeling
The design process began with a series of strategic workshops aimed at defining not just the functional needs, but the desired atmosphere of the new headquarters. We identified that for Dr. Oetker, an office could not simply be a place of production; it had to be a manifestation of the brand's core values—family, quality, and heritage. From this foundation, we developed a comprehensive workplace strategy that translates these abstract values into tangible space plans, establishing new typologies for work and interaction.
2
The Sensory Office
The interior concept moves away from overt branding in favour of subtle, sensory cues. We designed the space to stimulate sight, touch, sound, and even smell. The material palette is intentionally tactile and natural, featuring high-quality wood, cork, stone, and textured fabrics. These elements are combined with greenery and carefully balanced lighting to create a "domestic" atmosphere that softens the corporate edge.
Atmosphere over logo
Instead of plastering logos on walls, we integrated branding through the environment itself. Wayfinding and identity are woven into the architecture, reinforcing orientation without dominating the visual field.
3
Social Anchors
Reflecting the client’s industry, food and shared rituals play a central role in the spatial organisation. Kitchens, coffee points, and networking lounges act as the "social anchors" of the workplace — places designed to support informal interaction and daily rituals.
Themed typologies
Meeting rooms and focus spaces were given distinct identities, often linked to culinary or sensory themes. This approach creates a diverse landscape of environments, allowing employees to choose a setting that best suits their task, whether it requires deep focus or collaborative energy.
Scope
Research
Design
Team
Board
Bogusz Parzyszek
CEO I Founder
Dominika Zielińska
Former Managing Partner, Workplace
Design
Ewelina Jezierska-Podolska
Senior Architect
Daniel Dziczek
Architect
Ewa Jędras
Architect
Paweł Deroń
3D Artist & Visualisation
Client
Dr. Oetker
