Details
This project marks the second chapter of our collaboration with Lipton, reflecting a pivotal shift in the brand's identity. Moving away from the traditional narrative of origin and ritual explored in our previous Warsaw project, the new Global Hub in Katowice embraces a playful, lifestyle-oriented energy designed for a younger generation. Built around the proprietary "Brand Sunrise" concept, this new interior uses light, colour gradients, and "infusion" metaphors to create a dynamic workspace that feels as refreshing as the brand's expanding portfolio of cold beverages.
1500
Square meters of area
200
Employees
120
Workstations
9
Months of work
1
From tea leaves to sunrise energy
The design concept mirrors Lipton's strategic evolution from a classic tea company rooted in agriculture and production into a vibrant, lifestyle-driven entity. While our previous collaboration focused on earth, leaves, and the brewing ritual, this project speaks the language of the future—focusing on refreshment, flavor, and optimism to connect with a new demographic of consumers.
The 'Brand Sunrise' metaphor
At the core of the spatial strategy is the "Brand Sunrise" concept, which interprets the office as a source of daily energy. Just as the sun rises to dictate the rhythm of the day, the architecture uses the metaphor of the sunrise as a source of energy, colour and rhythm.
New Era, New Vibe
Lipton has evolved from a traditional tea producer into a bold, lifestyle-driven brand. The new office mirrors this shift, translating the optimism and vibrant energy of their presence into physical space. It’s no longer just about heritage; it’s about a fresh, youthful future.
2
The solar heart
At the functional and energetic centre of the office lies the "Lipton Bar." Acting as the "sun" of the Brand Sunrise concept, this isn't merely a kitchenette but a high-energy focal point. Just as flavour disperses from a tea bag, social energy, vibrant colours, and interaction radiate outward from this central bar, setting the rhythm for the entire workspace and acting as the primary point of gravity for the community.
The infusion gradient
Just like Lipton’s infusions, the interior blends different “intensities”. The zoning mimics the process of brewing tea, where intensity gradually dissipates the further one gets from the source. Shared and social areas intentionally feature higher design intensity, with stronger colours, bold forms, and playful details that encourage interaction and informal meetings. Individual workspaces gradually calm the atmosphere, offering more neutral palettes and acoustic comfort. This deliberate zoning allows employees to choose their own energy level during the day – from focus to collaboration and regeneration.
Fluid adaptability
We removed fixed barriers to create a layout that adapts instantly. Individual work clusters can easily flow together to form larger, unified group areas. This allows the space to scale up on demand, merging separate zones into one big environment for workshops or large meetings without the need for construction.
3
Infusion as a language
The aesthetic language is a direct translation of the tea brewing process. We replaced sharp architectural transitions with gradients, transparencies, and layering to mimic the swirling diffusion of tea in water. Light, neutral base tones form the base layer "water" of the space, which is then permeated by waves of saturated yellows, warm oranges, and earthy reds, visually reflecting the process of brewing, where intensity builds over time.
Tactile softness
The material palette reinforces this sense of fluidity through soft textiles, matte finishes, and tactile surfaces that replace hard corporate gloss. Gradients extend beyond the walls onto furniture and ceilings.
Patterns and curves play a functional role rather than a decorative one. They guide movement, define zones without rigid boundaries and visually express the changing energy of the workplace throughout the day — from focus and concentration to collaboration and regeneration.
4
A workplace for a new generation
Designed for a team of nearly 200 employees, the Katowice hub reflects contemporary workplace trends: human-centric planning, flexibility and a strong connection between brand, culture and everyday work experience.
Brand Sunrise is not just an office – it is a spatial interpretation of Lipton’s new identity: optimistic, fresh, expressive and full of energy, just like the brand itself.
5
Brand infused into detail
Every touchpoint in the office was custom-crafted to resonate with Lipton’s specific DNA: optimistic, natural, and vibrant. We avoided off-the-shelf solutions in favour of bespoke elements that subtly communicate the brand’s values. From the warmth of the colours to the wayfinding elements, each detail works to reinforce the feeling of "yellow energy" and refreshment, ensuring the space feels unmistakably Lipton at every scale.
Scope
Design
Team
Board
Bogusz Parzyszek
CEO I Founder
Design
Tomasz Wontor
Project Delivery Director
Zofia Kurczych
Design Director
Barbara Majerska
Research & Strategic Design Director
Maciej Kolak
Senior Architect
Antonina Wójtowicz-Kruk
Architect
Client
Łukasz Siwiec
Global Hub Director
Bruno Laine
Chief Supply Chain Officer
Abdallah Abou-Ghali
Chief Customer Operations & Transformation Officer
Marcin Idzik
IT Lead
Bianka Gajdzińska
Photos
Blank Studio
space branding and wayfinding
CBRE
project management and commercial team
Suppliers & partners
Blank Studio
space branding and wayfinding
CBRE
project management & commercial team
Bianka Gajdzińska
Photos
