Great design is the result of deep understanding. We approached the UPC showrooms holistically, starting with the premise that the space must be welcoming to everyone — from the older generation to young digital natives. To build our smart design assumptions, we executed a rigorous creative research process: we analysed top competitor projects, conducted intensive workshops with the Management Board and managers, interviewed showroom employees about their daily needs, and consulted with technology and customer-experience experts.

This thorough research phase allowed us to completely rethink the contemporary sales model. To build friendlier, less formal relationships, we based the entire spatial concept on three main behavioural assumptions:

- Touch: Allowing customers to contact technology and the product in a physical, intuitive way.

- Settle: Creating a seamless environment for going through formal and administrative matters.

- Experience: Fostering genuine relationships and generating positive, lasting impressions for the users.

The main business assumption was flexibility: the concept had to effortlessly adjust to areas of various shapes and sizes, ranging from 30 to 220 sqm. Because users visit for completely different reasons, the space had to support both efficient, fast-paced interactions and longer visits in a more private atmosphere.

The new look perfectly harmonises with the brand, combining the products offered with the actual joy of using them. As Jarosław Pijanowski, VP of Sales & Care at UPC Polska, noted, this concept transfers customer experiences to a much higher level while remaining incredibly friendly to the employees.