Our collaboration with RASP began in 2017 with the "Neon Innovation Hub"—a prototype space designed to test how transparency and open layouts affected cooperation within editorial teams. The success of this pilot provided the data and confidence needed to scale the concept. The new headquarters expands on these learnings, creating a unified home for brands like Onet, Forbes, and Newsweek.

To generate traffic and stimulate interaction between the two main levels, we introduced an internal staircase. This architectural intervention breaks the vertical barrier, acting as a casual meeting place that encourages spontaneous flow between departments that previously had little contact.

The process began with strategic advisory, conducting fit tests for five potential locations to help the client select the optimal site. Once established, we engaged in deep consultations to map the diverse needs of various editorial teams. Managing this scale required rigorous budget discipline; we implemented a sustainable model prioritising the reuse of existing elements and coordinated closely with subcontractors, successfully optimising costs without compromising the design quality or functional performance.

The consolidation of once separated teams into one location has fundamentally changed how the organisation operates. Functional barriers have been removed — board members are now closer to employees, and shared social spaces allow for relationship building across hierarchies. The result is a "happy discovery" effect (serendipity), where knowledge exchange happens naturally and spontaneously.